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Add Nickelodeon to the list of family-oriented cable networks like Hallmark Channel and Disney who closed a magazine in The Viacom kids brand announced it will cease publication of year-old Nickelodeon Magazine, as well as Nick Jr.
Magazine and Nickelodeon Comics, at the end of The magazine group included some 30 employees. Ad pages in Nickelodeon also fell Nickelodeon President Cyma Zarghami said in a company memo, "From the onset, Nick Magazine set out to be a publication for all kids and to be inclusive of everything that they were interested in, with an irreverent attitude and humorous voice that was totally unique.
It pioneered the children's magazine category, and continued to be a leader as the group grew to include Nick Jr. Magazine and Nickelodeon Comics. This was a very difficult decision, given the amazing work that the magazine staff has turned out issue after issue and year after year. The magazine's debut issue, over days in gestation, exemplified the new tone Portfolio strove to adopt, weaving business coverage and ads with fashion and lifestyle content and ads.
A two-page spread on a diamond company CEO pictured her posing in a strapless emerald silk chiffon gown, complete with fashion credits. But its tone, not to mention its massive overhead, lost some of its appeal as the global economy convulsed and shrank in and Advertisers cut all but their most important magazines. Most magazines suffered but not nearly that much: The shutdown eliminated more than 85 jobs although Portfolio at one point employed as many as , including those of editor in chief Joanne Lipman and publisher William Li.
Blender, the music magazine founded by Felix Dennis, acquired plenty of fans along its way, including , paid subscribers toward the end of its run. But ad revenue fell far short. For all its readers, circulation wasn't headed the right way either. Alpha had pushed its paid circulation guarantee to 1 million copies an issue from , But copies distributed to public places like waiting rooms grew the fastest, from 13, copies in the second half of to , a year later, according to company reports with the Audit Bureau of Circulations.
The web site, Blender. The title's shutdown, announced by the company with "great sadness," cost the magazine business another 30 jobs. Best Life had lived on the bubble since its expansion from a newsstand-only quarterly in , each year a referendum on whether it would see another, but Rodale's entry into men's lifestyle finally met its end in March The May issue will be its last.
The web site will go dark as well. Best Life reported average paid circulation of , over the second half of last year, up 6. And the young title's ad pages were still growing, expanding 6. But the pressure on its advertisers, who are responding to recession by concentrating ad spending in a few top magazines, evidently proved too much. Ad pages fell Rodale said it expects to find new positions for about a quarter of Best Life's plus employees, including VP-publisher Michael Wolfe and editor in chief Stephen Perrine.
Including free copies distributed to public places like doctor's offices, the title reported average overall circulation of , over the second half of last year, according to BPA. The company said it is considering its options with the website and events program.
Hallmark Cards got its magazine going just as major publishers were beginning to thin their portfolios in earnest, prompting concern from media buyers who considered the women's magazine category pretty well covered already. But Hallmark bet that its brand and retail distribution system would give it an advantage. And the title, indeed, grew from a paid circulation guarantee of , to a guarantee of , But it was not enough -- particularly not, the company said, given the "trends facing the magazine publishing industry as a whole.
The magazine, which published six issues a year, employed 28 people; its shutdown also eliminates 10 related jobs in the parent company's creative division. Its website will also shut down. Unlike most of the magazines getting yanked from print these days, Wondertime was still growing. But its ad pages were still small in number -- and threatened to severely slow their growth rate.
Wondertime reported average paid and verified circulation just below , copies in the first half of , the most recent six-month period available. It won shelf space from Hudson News to Whole Foods. Plenty's media kit for , prepared before the end arrived, promised paid circulation of , six times a year.
The economic meltdown, though, meant Plenty would need new financing to continue -- and made new funds impossible to secure. The carbon-neutral website is getting axed along with the print edition. And it was, for a time.
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